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Linkbaiting is to create something that naturally attracts backlinks for your web page by getting people to talk about it. Linkbaiting is one of the most effective tactics to promote a site. It can increase your SERP, help in your brand awareness and it can generate backlinks from authority sites. Linkbaiting combines the use of viral marketing with a popular topic.

Understanding what is “HOT and “IN” within your niche is important in creating your linkbait. What does your niche need? What problems can you help solve? What can you bring to the table? Solve their problem or give them information that is time consuming for them to gather on there own and it will create backlinks. Linkbaiting has been around for awhile but it should still be considered valuable in your SEO.

Some methods of linkbaiting:

• Build a useful tool
• Interview prominent people
• Run a contest
• Write something controversial
• Give something valuable for free
• Humor is universal
• How-to Videos