In the course of an average day I visit several marketing forums and I usually find quite a few posts that are helpful and interesting but rarely find a day-changing post. Today I found that post. Written by TinkBD and posted in the warrior forum it is a real gem. This is one of the best set of instructions I have ever read on the proper use of PLR articles. Read and study what she has written about on how to use PLR material. Then go dig up all those PLR articles that are collecting dust on your hard drive and really begin to maximize the benefits from them.

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My Recent PLR Experience

There have been a lot of PLR related posts recently, with discussion running the gamut from *what is it* to *where is it* to *why waste your time on it* to *what are you looking for* to *where is the good stuff* and beyond.

I’ve been watching with great interest… and thought that my PLR experience yesterday might be worth sharing.

I like PLR — or at least the good stuff. I keep an eye out for PLR from a couple of specific people and if the topic is related to my niche in any way, I’ll often buy it.

Yesterday, one of my favorite PLR providers and fellow Warrior, Tiffany Dow, put up a package of 7 AR messages related to Keywords. I immediately checked it out. While the niche I was interested in purchasing for IS business and Internet related, it is NOT IM and often, IM topics won’t work. After perusing the Titles of the articles included. I decided that I could make them work.

Tiff was kind enough to suggest the order in which the messages should be sent. The length of the messages (which Tiff provided) ranged from about 387 to 459 words, with a grand total of 2934 for the lot. I know that the writing will be excellent, so, at $7, this is a no-brainer…

That is the backstory, now let me share my experience.

I received the 7 messages and looked them over briefly… I could see that they would work for me. I made note of the suggested presentation order since the individual messages were titled but not numbered. While I was not planning on using them as AR messages, I did want to keep track of the suggested order.

Last night I decided to get to work. I knew that I wanted to use this PLR to create a Short Report to be given to members of one of my membership sites in the next few weeks.

My basic plan was to create an intro for the report itself, and then start adding the AR messages, in order, editing and fleshing out as I went. I planned to add an introductory paragraph or two at the start of each individual message, rewrite that article in my own voice, and then offer explanations and definitions as needed — my niche is not very internet marketing savvy and I know that Keywords would be a topic far beyond their ken.

As a basic rule, when writing for an inexperienced crowd, I plan on giving a definition for every term that is used…

I have dual monitors, so I put my document up on one and had my browser open on the other.

I wrote the report intro and then pasted the first AR message in directly. I scooted up to the top of it, wrote an intro to it and then edited my way down. I left a large gap after the first message and pasted in the second. I did this so I could tell at a glance where one begins and the other ends. When I go back today or tomorrow, to do the final edit and proof read, I’ll get rid of the gaps.

As I re-wrote and edited, I looked Googled points that I felt need clarification, or checked for technical definitions, or looked for examples. Tiff had written about keyword tools, but only in a general way, so I did a search and tracked down some specific examples.

I added extensively to Tiff’s original work, because my niche is different from IM and there were some important points to address that are specific to my niche.

To my amusement, during one of my related searches, I found the AR message that I was rewriting up on someone’s blog — verbatim. No problem! I just smiled. My niche is unlikely to ever see that post, and by now I have made so many changes, it would not be obvious that my report and his post come from the same original source.

At the end of 4-5 hours I had a very good short report, with little to tie it to the original sources. It went from 2934 words to 5843 words in length.

I have added enough original work that I will be able to pull from my additions and create some articles/blog posts to promote it. I also have the option to include it in a couple of upcoming projects I am currently outlining.

I have made it extremely relevant to my niche, and added important info they need that IMers would not care about.

I am excited about it, because it has become a valuable resource that will benefit my members…

For me the beauty of it all was:

1) The organization was done for me, I could just sit down and start writing

2) The information was well written. I only needed to rewrite/reorganize in my voice. There was no reason for me to correct or seriously rework

3) The information provided was useful and accurate

4) I felt that I hit the proverbial jackpot when one of the messages/posts provided a killer action outline.

All I have to do now is take an hour or two to do the final edit and proofread (have I mentioned that I am officially the World’s WORST Typist?) and format for clarity, adding headers, subtopics etc.

At the end, I’ll have a good 18 page report that provides genuine value for my members. I’ll also have material I can pull to promote the report, my sites, and myself…

I was able to focus on the fun and easy stuff — rewriting and research. It is MUCH faster to rewrite than to do the hard work necessary for the original creation.

Yes, it did take a time investment for me — about 4-5 leisurely hours all told. But, it was late at night, everyone else was sleeping, it was quietly snowing outside, and Herc, my mastiff was snoring at my feet in his *office* behind my desk. I genuinely enjoyed myself!

In closing, this is what I look for in good PLR and how I make it my own…

Tink
Step By Step PLR

How to use PLR articles.

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