The Ultimate Guide to Building Links

If you’re running a blog or website and you’re looking to increase your search engine ranking, there’s one thing that can really help: building links.

Links from other websites to your site basically give you a bit of credibility as far as Google or another search engine is concerned. It’s like a thumbs up – as soon as you get links from other websites you’re ok with us mentality.

So read on to discover our ultimate guide on how to build links to your site…

  • Make Your Site Interesting

Your blog or website needs to be something of worth – something that people really want to read about. So if you’re twittering on about something mundane like what’s in your desk drawer at work, no one’s really going to care. Make it interesting, make it relevant – just think of Wikipedia and how well that ranks on searches – it’s always somewhere near the top.

Basically, the more people who talk about you and your content, the more links will appear…

  • Guest Posts

This works at its most basic level because when you write an article for a website for zero cash, that website will (if they’re nice) give you a backlink in the byline. That means all the people who read that particular post on that particular website will then be able to click through to your website. Meaning more traffic for you. Track down blogs or websites that are doing something similar and start working together to boost both of your rankings.

  • Social Bookmarking Sites

So you’ll probably know about your browser’s bookmark bar (if not, go check it out!) but have you heard of social bookmarking sites like Delicious? This little bit of wizardry lets you store your favourite links in an archive that you can organise. And as anyone who uses their browser’s bookmark facility you’ll know how useful that is. If you use it wisely and include links to your site, too it can basically work a little bit like viral marketing.

  • Be Invaluable

There are countless blogs and websites out there and there’s only one real way your site will stand up for itself: if it’s useful. The internet is such a huge success because it provides us with our need for information. Make your website as informative and invaluable as possible and people will soon start to give a damn about what you’re saying. If you’re providing a service that’s invaluable you’ll soon see links grow.

  • Get in the Forums

If you’re a regular contributor on forums you’ll know about signatures – the name every one of your post signs off with. These signatures can be a useful way of using a link, as unlike blog comments which don’t let you include a link, forum signatures usually do.

If you’re not active on forums related to your niche, track a few down and start contributing. Don’t overload on these because as with everything it’s easy to tell when something starts to become spam.

  • Check out Flippa

Some people in this world are very clever indeed. So clever in fact that they’re able to set up a website and within a few months they will have created a resource that is at the top of the Google search . In monetary terms they’re looking at having reaped a few thousands dollars. Pretty good going for a couple of months! If you’re no computer whizz but really would like some similar success check out Flippa. This website allows people to buy and sell websites, but even if you don’t want to buy it’s a great place to check out where each website’s backlinks are coming from. In this respect you should be able to see what works and have a go yourself. While we can’t guarantee you thousands of dollars in income in a few months, we can guarantee you’ll learn something.

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